Do you have a customer e-mail list? If you have installed a quality jewelry store software program, the answer is probably yes.But are you using your "jewelry store software" effectively? If not, you could be missing some important sales and profits.Jewelry Store Software: An E-Mail Campaign Begins with Your Personnel.A quality jewelry store software program makes it easy to create and maintain a customer e-mail list. But if your store personnel have not been trained to ask for e-mails, you are probably missing a lot of names. Both training and incentives can help change that.When requesting an e-mail address, always ask permission to use it for promotional purposes. For example, you might say something like, From time to time we send out exclusive sales offers and information to our e-mail customers. Would you like to be included? Emphasizing the word exclusive will make it extra appealing.If the customer says no but will allow the e-mail address to be stored for personal contact use, your jewelry store software should create a separate file for such email addresses.Jewelry Store Software Facilitates the Creation of E-Mails Worth Reading.Every e-mail you send should earn readership for your next e-mail. Here are some ways to build value into your e-mails and make certain they are consistently read.Use your jewelry store software to identify items in your inventory that have overstayed their welcome. Offer them to e-mail customers at a special clearance price, particularly if you have only a few in inventory. Or, give them as a gift for a purchase. Build in a note of urgency by commenting that only a limited number are available and when they are gone the offer will be withdrawn.Your jewelry store software will also provide a comprehensive product sales history. When a holiday or gift-giving season is approaching, use your jewelry store software to pinpoint what items will probably be most popular. Promote one of these items as a loss leader in an e-mail mailing to draw traffic into your store.Be Single-MindedConfine your e-mails to just one promotion or item. Trying to sell too much will result in your selling too little. Even if several items are pin-pointed by your jewelry store software as being popular for a certain promotion, use just one.Be BriefThe attention span for e-mail is limited. So keep your e-mails brief. A few short paragraphs will do the job. And write them as you would to a friend. In fact, it often helps to visualize a customer and write the e-mail to that one person.Incorporating e-mail into your promotional mix, with the help of a quality jewelry store software program, may well become one of your most effective advertising tools. If you dont have a customer e-mail list, start one today. If you already have such a list sitting idle in your retail software program, put it to frequent use. This form of advertising involves little outlay of cash and, when properly used, will add important dollars to your bottom line.
In modern world of high speeds the most precious resource is time. Never-ending rushes to get forgotten documents, going to faraway places only to show the customer what button to click and many other small nuisances of the kind require long runs and consume our precious time.As a result software companies started developing remote PC control programs that would save the time and raise labor efficiency. Basic feature of such software products is ability to control remote desktop with a local mouse and keyboard just as if one were sitting at the remote PC. However the main drawback of greater part of remote control solutions is that they are developed mostly for IT specialists and private users simply have no time and desire to make all the necessary network settings to connect to a remote PC over the Internet. Marketing researches show that products requiring minimum of network settings will meet home and business users' expectation of easy "remote desktop" access. Alongside with usability this group of customers also values balanced selection of tools (i.e. the software shouldn't be over featured) though providing maximum performance. Anyplace Control (http://www.anyplace-control.com) is a bright representative of solutions that meet main home and business users' expectations of usability and functionality. Developed by "Anyplace Control Software" company the program allows you to control remote desktop with local mouse and keyboard and transfer files in both directions. And new wiseconnectivity scheme provides instant access to remote PCover the Internet. For viewing remote desktop one needs to have 2 computers connected to the Internet. The product consists of Admin and Host modules that should be installed on the local PCand a remote one respectively. During the installation user simply creates an Internet Account which unites 2 PCs. Remote control is possible right after the software modules are installed. User starts Admin module, selects the necessary Host, clicks "Connect" and remote desktop is displayed on the local monitor. Set up process is pretty easy and requires no IP addresses, port numbers or any other stuff of the kind. Account Connection provides unimpeded access to any remote desktop even behind firewall or router without network settings! Moreover such connectivity scheme allows keeping multiple security level: transferred data encryption, protection of Host PC with password and no open ports in the security system. Alongside with performance and security business users as well as home ones appreciate mobility. So Anyplace Control developers made their product highly mobile, providing users with ability to write Admin module on a flash drive and access remote desktop from any PC that has connection to the Internet.Such balanced selection of tools and features makes Anyplace Control smart in solving tasks varying from child control to on-line presentations and helps to save the time for really important things.
Given the huge amount of press and industry attention to Spyware it is easy to forget there are other types of malicious software or malware out there. Viruses, Worms and Trojans are still being developed to steal your personal data or damage your computer. These malicious programs can be hidden in email attachments or files which are downloaded off the internet.Most computer users are familiar with the term computer virus. A Virus is usually hidden within another program or executable file. A Virus can be relatively harmless, for example displaying a message or picture at a preset time. Others variants however can be incredibly destructive including erasing data from your hard drive, corrupting programs or stealing sensitive information like passwords or financial data.One of the limitations with a Virus is that it cannot spread itself automatically. Unfortunately a Worm can, and it exists to replicate itself. It is a self-contained program which is usually embedded in an email attachment like a Microsoft Word document. The most notorious variants like the ILOVEYOU Worm in 2000 are spread using the e-mail address book on the infected users computer. It emails itself to the contacts in the address book without the users knowledge.A Worm can cause extensive damage to both the computer and the network your computer uses. A Worm infection consumes network bandwidth as it sends itself out. For example, a widespread infection can dramatically slow or totally overload a corporate network. It can even slowdown the speed of the Internet itself!A Worm can also carry a dangerous program. The most common type of program is a backdoor which given hidden access to your computer to the virus creator. Your computer then becomes a Zombie used to send out Spam e-mail or other computer viruses.A Trojan masquerades itself as a legitimate program or file. For example, you may think that you are downloading a MP3 music file but when the file is loaded a virus is installed on your system. Once installed onto the users computer it can have the same impact as a Virus.Here are some common symptoms of infection by any of they types of malware:- Unexplained crashes- Strange program error messages- Computer freezes- Poor computer performance- Angry emails from people you have spammed or unknowingly sent a virus (sign that your computer is a possible Zombie).Here are some steps you can take to help prevent infection:- Make sure you are receiving the latest Windows XP updates. It is highly recommended that you receive these updates automatically.- Have a good firewall installed ideally you want to have an application which filters both inbound and outbound internet traffic.- Delete and do not open any email with an attachment from anyone you do not know.- Install an anti virus program and keep the virus definitions up to date. Carry out a virus scan a least once a week. Always scan email attachments if you are planning on opening them.- Use a Spam Filter to stop dangerous email getting onto your computer in the first place.
If you would like to sell a product or service on the internet, your marketing and sales plan should be well thought out and sophisticated. There are plenty of marketers online and competition can be brutal. In order to communicate with your potential customers you must first get through the daily barrage of non-targeted advertisements and spam email in order to build a quality, long term relationship.One of the more sophisticated ways of growing a customer base and creating brand loyalty around your product is with Email Management Software. Email Management Software is a great tool to send opt-in emails, newsletters, confirmation emails or any other type of ommunication between you and your customer base. Not only does this save time and money for the marketer, it also delivers a message or product effectively to the customer.The Importance of Building an opt-in email listMost web masters work hard getting their product out to the public. Sales usually don't come easily or cheap, so once you gain a visitor's attention or make a sale of one of your products it is not wise just to forget about that customer. Wouldn't it be great, that after you have spent lots of time and money on a customer that both you and the customer can benefit from a continuing dialogue?Smart web masters understand the need to continue the dialogue. If you have a web site on a specific topic, ask your visitors to sign up for more information that will be sent to them as a newsletter. The same thing with customers, just because they buy something from you doesn't mean that the relationship should end, ask your customers to opt-in to your free updates or newsletter service. You will be surprised how many people find it valuable to stay in contact with the seller. Not only will they continue to be in contact with you, but hopefully they will buy another product from you.Newsletters add value to your web site or productGive your visitors and customers information. Most visitors and customers come to your site for information. One of the most valuable products you can give your visitors and customers is more information. If your web site is on gardening, create a newsletter once a month or biweekly filled with gardening tips or great information. Your subscribers will value your site more than others that are just looking to make a buck off of them. Giving your subscribers information on a routine basis is not only great for repeat visits but also for sales. Not only are newsletters great for communicating information to your visitors but you can also advertise your products in a tasteful way that can grow your business and brand name exponentially.Features to considerHaving an Email Management Software tool can be looked at as the hub of your communications to your web site visitors and customers. Here is a list of some of the more important features to consider in an Email Management product.- An easy way to publish your emails, newsletters and auto-respond emails- Schedule and edit your messages quickly and efficiently- Import your leads- The ability to send messages to any internet-ready computer world-wide- The ability to send an unlimited amount of emails, newsletters and auto-respond emails at no extra cost- Easy installation and maintenanceThese are just the basic features that some of the higher quality Email Management Software products offer. You might want to do some research before you purchase your product.
If you are considering installing a surveillance system in your organization, you are probably deciding between the two types of solutions: hardware or software. With each approach having its pros and contras what will you choose? This article is about to help you make a weighted decision.If you are managing a condominium and want a video camera on the front door, or when you need a garage monitoring system for an underground parkade you are pretty much forced to use a set of recording video cameras.But do you want a video surveillance system in your office?While video surveillance may increase the performance and discipline of your employees, it can also have negative impact on the psychological climate among employees. Hardware-based video surveillance is easy to abuse, and you must know and comply with the appropriate laws and legislations. Hidden video surveillance is illegal pretty much everywhere, you you're losing an opportunity to catch a dishonest employee selling off your trade secrets or telling your competitors about your plans. Finally, hardware-based surveillance can't record anything meaningful from the computer screens. You'll see dark and bright spots at best, and will never know what programs were opened, what Web sites were visited and what was typed in that chat window.Software surveillance, on the other hand, is still unregulated by the governments and can be used without making your employees aware. Surveillance software disciplines your employees without causing the negative reaction to video surveillance and apparent video cameras. Finally, it is virtually impossible to abuse software surveillance because it works only on the employees' computers that are supposed to be used for only one thing: work. Consider surveillance software a performance control tool and not a system to monitor employees.Besides the legal and psychological benefits the importance of which is hard to evaluate, software surveillance provides a number of direct benefits. With computer "surveillance software" you can record your employees' activities down to the last keystroke and mouse click. This low-level control is there if you need it, but if you don't you can always revert to the more convenient, higher level control. Good surveillance software recognizes popular chats and instant messengers such as AIM, ICQ or MSN and logs the conversations, allowing you to access formatted chat logs that are easy to go through.If you decided on software surveillance against a video monitoring system, there's only one thing left: what surveillance software to chose from the many offerings? While there is no lack of software surveillance solutions, KGB Spy http://www.refog.com/ conveniently integrates the things that are most important to corporate users: security, convenience and features. Being a fully featured software surveillance system, KGB Spy offers all the usual gimmicks such as keystroke capturing, application logging and Web site monitoring. However, being a corporate-oriented product, KGB Spy goes even further, providing features such as remote access to logs via email or FTP, instant remote alerts on pre-defined events such as certain key phrases, and complete environmental control. KGB Spy makes periodic captures of the computer screen, showing you detailed snapshots instead of the blurred spots you would see on a video camera. Finally, KGB Spy is virtually undetectable and practically impossible to remove without knowing the administrative password.And here's one last yet most important feature of software surveillance: you can download, install and evaluate a complete surveillance system for absolutely free! Get your copy of KGB Spy from http://www.refog.com/ and get comfortable with the advanced surveillance features before paying.